You need to make sure that people can read your storefront signage for business. This may seem like an obvious point, but too often businesses have designed signs with unusual and extremely fancy fonts that may look beautiful but are almost impossible to read. While it’s great to have a sign that customers will think is beautiful, the sign will be practically useless if they can’t understand what it is saying.
Your choice of color for your storefront signs will play a huge part in the success or failure of your sign. Colour has a great effect on people’s behaviour and decision-making. According to Small Biz Trends, “93 percent of buyers said they focus on visual appearance, and close to 85 percent claim colour is a primary reason when they make a purchase!”
Different colors evoke different reactions from people.
Red: This popular marketing color stimulates your body and raises your blood pressure and heart rate. Red generates a sense of urgency so many businesses use it to promote sales. It also makes you hungry, so you will often see it used at fast-food restaurants.
Blue: Men actually prefer the color blue. It gives a sense of peace, security, and reliability. It is a good colour to use if you have a conservative brand and you want to promote trust in your products.
Green: This is a very relaxing color and is often used to promote environmental products. It gives a sense of health, tranquility, nature, and harmony.
Orange and Yellow: These are very bright and cheery colours. They give a sense of optimism. Even though orange can give off a sense of caution, it can also create anxiety which works on impulsive buyers and window shoppers to get them to buy.
Black: Black should be used sparingly as it can become overwhelming. However, if used in the correct balance it can symbolize intelligence, authority, power, stability, and strength.
It is important for your storefront signs to have the right amount of contrast between your letters and background colours. Dark backgrounds with light coloured text or light coloured backgrounds with dark text will stand out the best. Avoid using colours that are close together like white text on a beige background. This combination will be almost impossible to read on a sunny day.
Putting a border around your text or graphic can increase the speed that you can read it. If you want to have colours that are closer in colour for your background and text, then adding a drop shadow or an outline to your lettering will make it stand out much better.
With storefront signs, size really does matter. Larger letters are just easier to read. If you want your storefront signage for business to be seen from a greater distance, make them as large as possible. According to entrepreneur.com, “a good rule of thumb might be 10 feet per inch of letter height.” This means that if your text is 20 inches high then it can be viewed from 200 feet away.
When you are designing storefront signs, you need to think about what other signs are going to be close by. You don’t want your sign to blend in; you want it to stand out among the competition. For example, if your business is next door to one that has a blue sign with white lettering, you should go with a different colour combination so that you stand out.
Illumination is another way to make your sign out, especially if the signage around you isn’t lit up. A professional fdcustom signage company will be able to give you great ideas for designing your sign to make it stand out.
The right storefront signage for business design can reflect what your business is about in a matter of seconds. Your business is unique, so you want to make this uniqueness come out in your signage. Your sign needs to attract peoples’ attention and draw in potential customers. Make sure that you invest in a quality sign that best represents your business and gives off a great first impression. A poorly designed and low-quality sign can actually turn people away and dissuade them from even coming into your establishment.
Unless you are a major brand that is easily recognizable with one word like “Guess” or “Starbucks,” your storefront signs aren’t the place to take a minimalist approach. Your signage will have a greater effect if it gives a potential customer an idea about what you do.
You still need to keep the message short and sweet to make sure that it can be read quickly, but it should also tell passersby exactly what you do. A graphic such as a steaming cup for a coffee shop or a loaf of bread for a bakery can give a good clue to what your business is about and will be more effective in attracting new business.